What is the fair value of PG?

Based on inv-AI’s institutional-grade analysis, the 12-month fair value estimate for The Procter & Gamble Company (PG) is $132 (range: $112–$152). Confidence level: MEDIUM.

Is PG overvalued or undervalued?

The Procter & Gamble Company (PG) is rated Slight Overpriced by inv-AI. The current price is $143.16 versus a mid fair value of $132, implying -7.7% upside.

What is the PG price target for 2026?

inv-AI’s 2026 fair value range for The Procter & Gamble Company (PG) is $112 (bear) to $152 (bull), with a base case of $132.

The Procter & Gamble Company (PG) Valuation

Rating: Slight Overpriced

12-Month Fair Value: $112 – $132 – $152

Confidence: MEDIUM

P&G's 69-year dividend streak is unimpeachable, but Q2 FY2026 showed flat organic sales, -1% volume, core gross margin down 50bps, and $400M after-tax tariff headwind. At 21x forward P/E on guided $6.83-$7.09 core EPS, the stock prices in a recovery that hasn't begun. Probability-weighted expected return is -1.6% near-term. Wait for $125-135 entry (15-18x P/E, 3%+ yield) where risk/reward becomes compelling.

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